A Louis Vuitton anunciou o lançamento de “Enigma”, um jogo digital interativo disponível na plataforma Discord. A iniciativa celebra um ano da presença da marca na rede. O jogo convida os 8.000 membros da comunidade a resolver enigmas diários para localizar Vivienne, mascote da Louis Vuitton. O projeto reflete a estratégia da grife em criar experiências digitais ligadas à cultura dos games, reforçando o vínculo com sua base de usuários. Para participar, é necessário se inscrever no servidor oficial da marca no Discord.
Fonte: Fashion Network
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