O TikTok Shop registrou mais de US$ 100 milhões em vendas na Black Friday, triplicando o resultado do ano anterior. Entre a Black Friday e a Cyber Monday, o número de compradores na plataforma cresceu 165%, com destaque para marcas como Crocs, Fenty Beauty e The Ordinary. Os produtos mais vendidos incluíram itens de beleza, moda masculina e artigos para casa. Lançada nos EUA em setembro de 2023, a plataforma acumulou bilhões de visualizações em vídeos promocionais e contou com uma transmissão de Nicki Minaj que atraiu 172 milhões de espectadores.
Fonte: Central do Varejo
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